EPIC™ AI Primary Parameters
EPIC AI is trained on an extensive array of parameters to supercharge LinkedIn management for CXOs, including client profiles, brand identity, content strategies, engagement tactics, performance metrics, network dynamics, and temporal trends. This empowers EPIC to deliver personalized, data-driven strategies that boost visibility, engagement, and professional influence on LinkedIn.
I. Client Profile & Brand Identity
- Industry & Sub-Industry
- Role/Title & Seniority
- Company Type & Size
- Core Expertise Areas/Pillars
- Desired Brand Persona/Tone
- Target Audience Segments (by role, industry, seniority, company size)
- Existing Brand Assets/Guidelines (keywords, themes)
- Geographic Focus
- LinkedIn Profile Headline keywords
- LinkedIn Profile ‘About’ Section keywords & narrative style
- LinkedIn Profile Experience section details & keywords
- Skills listed on LinkedIn
- Education details
- Certifications & Licenses
- Volunteering experience
- Recommendations received (quantity, keywords, sender seniority)
- Skills endorsements (quantity, relevance, endorser seniority)
- Public Profile URL optimization
- Awards & Honors
- Languages spoken
II. Content Parameters
Content Parameters – Type
- Text-only Post
- Image Post
- Video Post (native, YouTube link)
- Carousel/Document Post
- Poll
- Live Broadcast
- Article (LinkedIn Pulse)
- Newsletter
- Event Post
Content Parameters – Text Analysis
- Length (word count, character count)
- Readability Score (Flesch-Kincaid, Dale-Chall)
- Keyword Density & Relevance (to client expertise, industry, trends)
- Sentiment Score (positive, negative, neutral, authoritative)
- Emotional Tone (e.g., inspiring, informative, controversial, empathetic)
- Use of Questions (open-ended, rhetorical)
- Call-to-Action (CTA) presence, type, clarity, placement
- Use of Bullet Points/Numbered Lists
- Paragraph breaks & white space
- Grammar & Spelling accuracy
- Originality score (vs. common phrases, plagiarism check)
- Topic/Theme classification (e.g., thought leadership, industry news, personal story, company update, advice)
Content Parameters – Visual Analysis
- Image/Video Quality (resolution, lighting)
- Presence of text overlays
- Facial detection (presence of human faces)
- Color palette analysis
- Brand logo presence
- Video length
- Video captions/subtitles presence
- Document page count
- Carousel slide count
Content Parameters – Hashtag Strategy
- Number of Hashtags
- Relevance of Hashtags (to content, industry, trends)
- Popularity/Follower count of Hashtags
- Placement of Hashtags (in-text, end of post)
- Branded Hashtag usage
Content Parameters – Engagement Triggers
- Emoji usage (count, type, placement)
- Mentions (@) usage (count, type of accounts mentioned)
- Poll question clarity & options
- Call for comments
- Controversy/Debate potential
III. Performance Metrics
Performance Metrics – Reach/Impressions
- Total Impressions
- Unique Impressions
- Follower vs. Non-Follower Impressions
Performance Metrics – Engagement Rate
- Total Reactions (Likes, Celebrate, Love, Insightful, Curious)
- Comment Count
- Share Count
- Save Count (for posts)
- Click-Through Rate (CTR) for links
- Video View Count (3-second, 25%, 50%, 75%, 100%)
- Document/Carousel View Count (total views, average page views)
- Poll Votes
- Newsletter Subscriber Growth (from articles)
Performance Metrics – Follower/Connection Growth
- Net New Followers
- Net New Connections
- Follower/Connection Demographics (by industry, seniority, location)
Performance Metrics – Audience Demographics of Engagers
- Industry of people reacting/commenting/sharing
- Seniority of people reacting/commenting/sharing
- Job Role of people reacting/commenting/sharing
Performance Metrics – Conversion Metrics (if tracked)
- Website visits from LinkedIn
- Lead form submissions (if LinkedIn Lead Gen Forms are used)
- Direct message inquiries
- Meeting requests booked
- Profile views (after content interaction)
IV. Network & Interaction Parameters
- Connection Quality & Diversity (Industry, Seniority, Location of 1st-degree connections)
- Network Activity (Average engagement on client’s own posts, average engagement on content client shares)
- Client’s Outbound Engagement – Comments on others’ posts (frequency, length, sentiment)
- Client’s Outbound Engagement – Likes/Reactions on others’ posts
- Client’s Outbound Engagement – Shares of others’ content
- Client’s Outbound Engagement – Direct Message initiation (frequency, success rate)
- Client’s Outbound Engagement – Connection requests sent & accepted rate
- Group Participation – Number of relevant groups joined
- Group Participation – Activity level within groups (posts, comments)
- Group Participation – Engagement received in groups
- Influencer Interactions (Engagement with recognized thought leaders)
V. Temporal & Trend Parameters
- Posting Day of Week
- Posting Time of Day
- Posting Frequency (daily, weekly, monthly)
- Time since last post
- Industry News Cycle Relevance
- Macro Economic Trends
- Seasonal Trends (holidays, academic breaks)
- Major Industry Event Calendar
- Observed LinkedIn Algorithm Shifts/Updates
- Competitor Posting Patterns & Performance
VI. Human Feedback & Iteration Parameters
- Advisory Panel’s Qualitative Content Score
- Advisory Panel’s Strategic Alignment Rating
- A/B Test Variant Performance Data
- Client Direct Feedback/Preference Scores
- Manual Override Flags (when human decision deviates from AI suggestion)
- Qualitative Outcome Tracking (e.g., specific partnership initiated, media interview secured)
