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2 Board Invitations and 3 Podcast Features in 125 Days
CXO | AI SaaS | USA
Key Results
- 2 board invitations.
- 3 industry podcast invites.
- 12 inbound DMs from VCs and Founders
Problem We Identified
The client had strong offline influence but was completely invisible online. They were sitting in Quadrant 3 (High Credibility, Low Visibility), missing out on board-level visibility and industry invitations.
We began by diagnosing their visibility gaps through a comprehensive Positioning Audit, using our proprietary EPIC Quadrant. This helped uncover a clear disconnect: while the client had strong offline credibility, their online presence was practically silent. They weren’t appearing in relevant searches, nor were they participating in board-level conversations on LinkedIn — a critical blind spot for someone aiming at AI governance roles.
To fix this, we repositioned their LinkedIn profile entirely. Instead of presenting them as just another corporate leader, we rewrote their profile to position them as a strategic asset for boards, particularly in the context of AI risk and ethics. The new headline, summary, and experience sections were designed to spotlight their decision-making capabilities, their impact in AI governance, and their ability to advise beyond execution. We also embedded strategic keywords to enhance visibility in board-level search algorithms and among executive recruiters.
Next, we launched a dedicated thought leadership content series, focused on topics like AI Governance, Ethical AI Deployment, and Board-Level Risks. Each post was carefully crafted to showcase their unique boardroom insights, trigger engagement with industry leaders, and establish their voice as one that boards could trust.
Relationship-building was equally intentional. Using our EPIC Framework, we initiated targeted engagement with board members, founders, and C-level decision-makers. Alongside this, we ensured consistent content distribution, maintaining a posting rhythm for 125 days straight — without missing a beat. Each post included soft CTAs that invited conversations, not pitches. We further amplified high-performing posts by engaging in relevant industry circles to extend their reach organically.
This combination of clarity, consistency, and authority led to measurable results: 2 board invitations, 3 podcast features, and 12 inbound DMs from investors, founders, and event organizers — all driven by the credibility and visibility we built together.