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How we helped a UK CTO in IT Consulting build authority and attract CXO leads on LinkedIn.

Industry: IT Consulting
Client: UK-based CTO

Table of Contents

Stats Highlight

1,135
Ideal CXO Followers (from ~0)
15
Inbound Leads (+1,200%)
200+
Warm Connections
Profile Views & Engagement Surge

Client Snapshot

They needed to boost online visibility, position as a thought leader, and attract high-level partnerships without aggressive sales.

Goal

  • Build authority among CIOs, CTOs, and Digital Leaders in Europe
  • Attract partnerships, speaking gigs, and consulting engagements
  • Grow targeted followers and generate inbound leads

At the start:

High offline credibility but generic online profile; no reach to ideal CXOs; zero inbound from LinkedIn.

Our 4-Phase Playbook

1

Audit & Audience Mapping

  • Benchmarked visibility and authority
  • Defined ICP: CIOs/CTOs in mid-to-large UK/Europe firms
  • Built custom list for targeted outreach
2

Repositioning & Profile Optimization

  • Rewrote profile as strategic transformation leader
  • Added social proof (e.g., "30% IT cost reduction for Fortune 500")
  • Optimized keywords for search discoverability
3

Content Engine & Thought Leadership

  • Launched bi-weekly series on IT transformation, news, and project stories
  • Used hooks for conversations and pain-point solutions
  • Kept it value-driven and consistent
4

Targeted Engagement & Relationship Building

  • Interacted with 200+ CXO profiles (comments, reactions, connections)
  • Non-salesy focus on shared challenges
  • Nurtured via DMs for organic relationships

The Transformation

Before:

  • Minimal, non-targeted followers
  • Low engagement; no inbound leads
  • Seen as technical executor, not leader
  • Limited to existing clients

After (in 110 Days):

  • 1,135 ideal CXO followers
  • 15 qualified inbound inquiries
  • 200+ warm connections
  • Surged profile views and engagement
  • Opened doors to speaking invites and partnerships

Why It Worked:

Authentic, targeted strategy turned visibility into real business ROI.

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