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How we helped a CPO in EdTech secure board invitations and podcast features on LinkedIn.

Industry: EdTech
Client: CPO | EdTech | UK

Table of Contents

Stats Highlight

2
Board Invitations
3
Podcast Features
Exclusive Opportunities
Industry Recognition

Client Snapshot

They needed to elevate their professional profile, gain recognition as an industry influencer, and unlock exclusive opportunities in education technology without overt self-promotion.

Goal

  • Build authority among EdTech executives and investors
  • Secure board positions and podcast appearances
  • Attract high-level networking and collaboration invites

At the start:

Strong expertise in product innovation but low online presence; generic profile; no exposure to key influencers or media outlets.

Our 4-Phase Playbook

1

Audit & Audience Mapping

  • Assessed visibility and authority gaps
  • Defined ICP: EdTech founders, investors, and media hosts in the UK and Europe
  • Created targeted list for outreach and engagement
2

Repositioning & Profile Optimization

  • Rewrote profile to highlight as an innovative EdTech leader
  • Incorporated social proof (e.g., "Scaled user base 5x for top EdTech platforms")
  • Optimized with keywords for better search visibility
3

Content Engine & Thought Leadership

  • Rolled out bi-weekly content on EdTech trends, product strategies, and success stories
  • Included engagement hooks and value-packed insights
  • Aligned with audience challenges for relevance
4

Targeted Engagement & Relationship Building

  • Engaged 150+ influencer profiles via comments, shares, and connections
  • Focused on genuine discussions around shared industry issues
  • Nurtured leads through DMs for organic opportunities

The Transformation

Before:

  • Minimal follower growth or targeted connections
  • No media or board outreach
  • Perceived as operational expert, not influencer
  • Limited to internal networks

After (in 125 Days):

  • 2 board invitations from prominent EdTech firms
  • 3 podcast features on leading industry shows
  • Increased visibility leading to broader recognition

Why It Worked:

Value-first, authentic strategy positioned them as a must-know figure, turning online presence into tangible opportunities.

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