We began by auditing the founder’s LinkedIn buyer journey to understand how potential clients would perceive their profile and activity. The findings revealed a key blockage: the profile came across as a generic company brochure rather than the voice of a solution-oriented leader. There was little buyer-focused messaging or positioning, and no clear signal of value. As a result, the founder was operating in Quadrant 1 — low visibility, low credibility — making it difficult to attract interest or engagement from decision-makers.

To address this, we rewrote the LinkedIn profile to speak directly to the outcomes the product delivered. The new headline, about section, and experience framed the founder as a trusted advisor—not a salesperson—while clearly addressing common pain points their target buyers face. We also included credibility markers such as customer impact, user growth, and product success stories to build trust.

Next, we developed a pain-point-driven content calendar, with weekly posts focusing on the frustrations and risks SaaS buyers typically encounter. These posts highlighted real-world use cases, shared insights from the founder’s experience, and included soft CTAs that invited conversation without pushing for a sale. Each post was designed to spark curiosity and create a sense of being understood.

In parallel, we ran a targeted connection campaign, identifying over 500 high-intent decision-makers across roles like CIOs, CMOs, and Heads of Operations. The founder sent out personalized, non-spammy requests that referenced shared challenges or relevant market trends. The goal was simple: build rapport first, sell later.

Once connected, we supported the founder in warming up leads through human-first DMs. These messages referenced the prospect’s recent posts or industry moves, invited discussion on common pain points, and positioned the founder as someone worth speaking to—not with a pitch, but with a point of view.

Over a 30-day window, we maintained a consistent rhythm of posting and engagement without relying on hard-selling tactics. This value-first approach led to measurable outcomes: 14 sales conversations, 3 product demos, and over 500 new CXO-level connections, building long-term pipeline momentum well beyond the campaign’s immediate window.