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How we helped a CIO in SaaS secure high-authority media features on LinkedIn.

Industry: SaaS
Client: CIO | SaaS | Canada

Table of Contents

Stats Highlight

2
Media Features
1,800+
Post Engagements
High-Authority Coverage
SaaS Thought Leader Status

Client Snapshot

They sought to boost thought leadership, gain media exposure, and drive engagement in the SaaS space without salesy tactics.

Goal

  • Establish authority among SaaS executives in North America
  • Secure features in high-authority media
  • Increase post engagements to 1,800+ for broader reach

At the start:

Proven IT leadership but invisible online; low engagement; no media traction.

Our 4-Phase Playbook

1

Audit & Audience Mapping

  • Evaluated online presence and gaps
  • Defined ICP: SaaS CIOs, journalists, and industry analysts in Canada/US
  • Built list for media-targeted outreach
2

Repositioning & Profile Optimization

  • Updated profile to showcase as SaaS innovation pioneer
  • Added proof points (e.g., "Optimized cloud infrastructure for 40% efficiency gains")
  • Keyword-optimized for media searches
3

Content Engine & Thought Leadership

  • Launched series on SaaS tech trends and challenges
  • Designed posts with hooks for shares and comments
  • Maintained consistent, insightful cadence
4

Targeted Engagement & Relationship Building

  • Connected with 100+ media and analyst profiles
  • Engaged authentically on relevant topics
  • Pitched value through organic conversations

The Transformation

Before:

  • Negligible engagements
  • No media features
  • Seen as internal IT manager
  • Limited audience

After:

  • 2 high-authority media features
  • 1,800+ post engagements
  • Elevated status as SaaS thought leader

Why It Worked:

Targeted, authentic content amplified voice, attracting media naturally.

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