We began by conducting a Visibility & Authority Audit to evaluate how the client was being perceived online. Despite a strong offline reputation, their LinkedIn presence failed to reflect their leadership standing. Instead of being positioned as a CXO-level expert, they came across as a generic service provider. The profile lacked any distinct messaging around their true area of strength — IT transformation — which made them invisible to the right audience.

To correct this, we worked closely with the client to define and map their ideal target audience. Together, we narrowed the focus to CIOs, CTOs, and Digital Transformation Leaders within mid-to-large IT consulting firms. Using this clarity, we built a custom ICP list based on geography (UK and Europe), industry relevance, and decision-making authority — prioritizing those who could influence partnerships, speaking opportunities, or consulting engagements.

With the ICP in place, we repositioned their LinkedIn messaging to reflect transformation leadership. The rewritten profile showcased them not as a technical executor, but as a strategic partner in high-impact modernization projects. We layered in powerful social proof, highlighted results from past engagements, and optimized keywords to improve discoverability in LinkedIn search.

To support the new positioning, we launched a niche content series that delivered value while reinforcing their domain expertise. Posts included thought leadership around IT transformation best practices, commentary on timely industry news, and behind-the-scenes stories from past transformation initiatives. Each piece was designed with conversation-starting hooks and solution-oriented messaging to position the client as a thought partner, not just another vendor.

We then executed a targeted engagement campaign, interacting with over 200 handpicked CXO profiles through comments, thoughtful reactions, and personalized connection requests. Our outreach was intentionally non-pitchy — focused instead on shared industry challenges — which led to high reciprocation. Once engaged, we initiated organic conversations through DMs that felt personal and relevant.

The combined impact of consistent visibility, focused messaging, and authentic relationship-building paid off quickly. The client gained 1,135 new high-relevance followers, received 15 qualified inbound consulting leads, and established over 200 warm connections, many of which opened doors for future collaboration and strategic growth.