We began by conducting a Content Quality & Perception Audit to assess how the client’s reputation was being shaped through their LinkedIn activity. While their posting frequency was consistent, we uncovered a critical gap: their content lacked a defined point of view. Most posts were generic and educational, rather than opinionated or authoritative. As a result, they were attracting low-quality engagement and were operating in Quadrant 2 — high visibility, low credibility.

To shift perception, we worked with the client to uncover an untapped market narrative that addressed a real and pressing issue:
“The Illusion of Cybersecurity Compliance: Why Most Firms Are Still Exposed.”
This angle carried emotional weight, business risk, and executive-level relevance — ideal for sparking attention and interest among CISOs and board-level leaders.

With that core insight, we rebuilt their content strategy around authority-led storytelling. Over a 45-day period, we rolled out a calendar that included real-world stories (shared anonymously) of compliance failures, bold point-of-view posts on overlooked gaps in cybersecurity practices, and practical frameworks that helped boards and CISOs assess actual risk. Every piece was designed to create tension, deliver value, and position the client as a truth-teller — not just another industry voice.

To reinforce this positioning, we launched a strategic engagement loop, targeting key CISOs, CTOs, and security consultants. The client regularly joined high-visibility cybersecurity discussions with thoughtful, contrarian insights — helping them stand out in a space where most voices echoed the same safe narratives.

We also reframed their digital presence to shift from a service provider tone to that of a strategic advisor. Their content built trust. Their comments built visibility. And direct outreach was used sparingly — only after the prospect had engaged first, preserving the client’s authority and positioning.

This repositioning paid off. Within weeks, the client received 7 inbound consulting inquiries from CISOs and security heads. 3 of those converted into projects — without any formal pitching. Prospects came in pre-sold, referencing specific posts that had resonated and built trust before any conversation began.